Four Smart Ways to Safeguard Customer Experience From Inventory Expiry

Ishan Bhattacharya

Four Smart Ways to Safeguard Customer Experience From Inventory Expiry

Dealing with expired items or batches is a major challenge for warehouse executives, especially in food and grocery, pharmaceutical and the FMCG industry. Let’s consider the food and grocery industry. According to the National Center of Biotechnology Information, in the case of fresh fruits and vegetables, the combined post-harvest loss and waste can reach as high as 50% of the produced volume. It frequently happens that businesses ship out expired items to customers causing significant dents to their reputation and customer retention.

Using an advanced warehouse management system (WMS) that is powered by automation, IoT and real-time data analytics, businesses can address this concern to a large extent. For instance a leading online cosmetics and skincare brand, used a modern WMS to shrink loss due to expiry by 55%. So, let’s explore how businesses can optimize warehouse operations to drastically reduce the impact of expiry on their bottom line and customers.

1. Implementing First-Expired-First Out (FEFO) Strategy

When it comes to managing expiry, the traditional ‘First-in-first’ (FIFO) strategy might not always work. Instead, leverage a First-Expiry-First-Out (FEFO) strategy. This will ensure that items with the nearest expiration dates are sold or used first. FEFO ensures that products are shipped based on their remaining shelf life and their final destination. By only shipping goods with known expiration dates, it guarantees that high-quality products reach their destination, reducing the risk of product loss during transport. FEFO helps drastically reduce the risk of selling expired products, thus maintaining product quality and customer trust.

How it boosts customer experience:

  • Reduces Waste: Minimizes the risk of expired products, reducing wastage and financial loss.
  • Ensures Freshness: Customers receive fresher products, enhancing their satisfaction and loyalty.

2. Automated Alerts and Notifications

By using advanced warehouse management tools, businesses can trigger automated alerts on executing rotation and cycle counting activities and significantly reduce instances where expired items are shipped. Such tools can also send automated notifications regarding upcoming product/batch expirations. This proactive approach allows timely decisions on moving, discounting, or disposing of near-expiry items.

How it boosts customer experience:

  • Prevents Stockouts: Ensures that products are available when customers need them, avoiding disappointment.
  • Improves Planning: Helps in planning promotions or discounts for items nearing expiration, moving inventory faster.

3. Gaining Real-Time Inventory Visibility

There is no overstating the significance of real-time inventory visibility when it comes to expiration management or compliance adherence. It helps track when exactly an item/product/batch was manufactured, when it will expire and where a batch was located during expiry. This transparency helps in making informed decisions and maintaining optimal stock levels.

How it boosts customer experience:

  • Accurate Orders: Reduces the chances of errors in order fulfillment, ensuring customers receive what they ordered.
  • Faster Response: Allows for quicker response to demand fluctuations, maintaining high service levels.

4. Optimize Storage and Handling Practices

Using an advanced WMS, businesses can easily optimize storage and handling practices in a way that facilitates efficient inventory rotation and minimizes the risk of damage or spoilage. This can include using specialized storage solutions for perishable goods and regularly reviewing storage conditions.

How it boosts customer experience:

  • Product Quality: Ensures products are stored under optimal conditions, maintaining their quality until they reach the customer.
  • Efficiency: Streamlines warehouse operations, reducing delays and improving delivery times.

Managing inventory expiry is critical for maintaining product quality and enhancing the customer experience. By implementing strategies like FEFO, utilizing automated alerts, gaining real-time inventory visibility, and optimizing storage practices, businesses can significantly improve their inventory management processes. A robust WMS plays a pivotal role in these strategies by providing the necessary tools and insights to manage inventory effectively, reduce waste, and ensure that customers always receive the best possible products.

Share

Related Posts