A complete guide to omnichannel distribution


A complete guide to omnichannel distribution

The rising expectations of consumers and changing trends in the e-commerce industry have put businesses under the immense pressure of redefining their businesses strategies. These days, consumers want different options in terms of where, when, and how their orders will be fulfilled. To meet these expectations, retailers with both physical and online presence are forced to work in a way to look after both online and offline deliveries without increasing the cost, time, and efforts. 

E-commerce retailers are now ditching their traditional delivery management ways and switching to tech-enabled platforms to deliver products anytime and anywhere. Omnichannel distribution is the one way to make this happen. The term might sound new to you, but by the end of this article, you would be knowing everything about it. Let’s start with the definition of omnichannel distribution- 

What is omnichannel distribution?

It’s a type of system that facilitates a customer to shop products and receive them from any channel they select. Such a system also incorporates the backward distribution of the products that a customer wants to return. There are two types of omnichannel distribution- forward and backward. 

What comes under omnichannel distribution?

It includes online purchase, pick-up from a store, in-store purchase, buy online and return in-store, home delivery, on-demand delivery and a few other types of distribution. 

Why is omnichannel distribution in demand?

Providing consumers with the ease and convenience of purchasing and receiving goods is one of the ways of achieving customer satisfaction. Omnichannel distribution helps in achieving the same. Besides, this type of distribution also contributes to an increase in sales and profits. 

Challenges in omnichannel distribution

Businesses using omnichannel distribution have to face problems like-

  • Visibility of the inventory
  • Speed of delivery
  • Inefficient delivery management 
  • High distribution cost

How to overcome omnichannel distribution challenges?

Managing store pick-ups, home deliveries, on-demand deliveries, returns, and other aspects of online and offline shopping and distribution is not a child’s play. Either it would need huge human resources or a system that can manage the delivery and purchase-related operations efficiently and automatically. The former would cost a lot; however, the latter requires only a one-time investment, which is nothing when compared to the benefits it renders. 

You can look for delivery management solutions that streamline end-to-end deliveries and also take care of the inventories and warehouse management. In short, there is a need to get the best delivery management software for your omnichannel distribution. To get such a system, you can head to Shipsy, a trusted SaaS software suite provider. The software provided by the company is not only customizable but also easy to integrate. You don’t need to put any effort into implementing and using the software. It includes top-notch features to-

  • Automate order management 
  • Use delivery vehicle capacity completely
  • Automate delivery route optimization
  • Track every consignment
  • Assign both online and offline deliveries considering various constraints
  • Provide visibility to consumers
  • Help consignors with analytics and reports

To get Shipsy’s delivery management software for your omnichannel distribution, reach out to one of its professionals with your specific business requirements. 


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