Plan, procure, execute, & track transportation for every shipment across your supply chain & logistics operations
A SaaS solution to help grow your business by achieving 100% perfect order execution at high volumes
Increase vehicle capacity utilization and customer promise adherence
Grow your business with omnichannel presence and automated pickups
Consolidate shipments for hub to hub movement across land and air
Real-time customer communications and collect accurate PODs
Orchestrate logistics operations with multiple 3rd party carriers
Achieve cost effective, scalable, sustainable, and customer centric deliveries
Orchestrate all your cross-border logistics operations with ease
Improve address accuracy, ensure first-attempt delivery success, reduce costs and boost customer experience
Gain end-to-end shipment visibility, get proactive alerts, and send customers live tracking links
Grow business in a dynamic world and manage operations across First, Middle & Last mile
Delight customers by seamlessly managing store and online orders across own fleet and 3rd party
Reduce freight costs & get end to end visibility across shipments
Equipment rental businesses have become critical enablers of productivity in the high-stakes world of construction and infrastructure development. Whether it’s cranes, generators, or excavators, the demand for reliable, timely delivery is rising—but so are customer expectations. In fact, 73% of equipment rental customers say they would switch providers for a better delivery experience—even if it costs more.
Unfortunately, logistics continues to be the weakest link in the equipment rental value chain. And as projects become more time-bound and service-driven, rental companies must rethink how they move, track, and manage their fleet—not just to stay competitive, but to survive.
Delivering large, bulky equipment rental goods involves meeting several challenges that impact both customers and your business. These include:
Without automation, dispatchers often make routing decisions based on gut feeling or outdated data. This results in partially loaded trucks, long detours, and high fuel costs. Return trips frequently go empty, impacting profitability and asset utilization.
Empty return trips account for up to 25–30% of total kilometers driven by rental fleets.
Many rental businesses still manage bookings via spreadsheets, emails, or phone calls. This leads to delays in dispatch, miscommunication between teams, and frequent human errors. Orders are manually entered into multiple systems, increasing the risk of duplication and reducing operational efficiency.
Over 60% of equipment rental companies still rely on spreadsheets or email-based processes for dispatch and bookings.
Regulatory guidelines—like NHVR break rules—require strict driver scheduling and fatigue management. Manual oversight of these rules leads to non-compliance, increasing the risk of penalties, safety incidents, or driver burnout.
Fines for NHVR fatigue management violations can exceed AUD 10,000 per driver incident.
Managing third-party transporters without a digital portal means rental companies are constantly chasing updates, tracking delays manually, and struggling with paper-based rate agreements. This slows down delivery execution and makes performance tracking difficult.
Most rental businesses have little to no real-time visibility into their fleet once vehicles are on the move. They rely on phone calls or static system updates to track progress. This lack of live visibility makes it difficult to proactively manage delays or reroute vehicles.
To build a truly modern equipment rental operation, logistics must move beyond simply moving assets. Here are some critical elements to focus on:
Large job sites require deliveries to specific gates, storage zones, or work areas. Address-level planning isn’t enough—systems must support map-based drop-off pinning.
Driver fatigue, vehicle inspections, and breaks scheduling are heavily regulated in most regions. Ensuring compliance requires digital enforcement, not manual supervision.
Rental customers work on tight schedules. Equipment must arrive exactly when promised—delays mean idle labor, halted work, and missed deadlines.
Just one hour of equipment downtime due to delayed delivery can cost construction companies thousands in lost productivity.
From fleet availability to delivery success rates, logistics leaders need a single source of truth to make informed decisions. Fragmented systems simply won’t cut it.
Paper-based contracts, calls for vendor coordination, and manual reporting cause friction. Going digital across every touchpoint boosts agility and transparency.
Equipment rental logistics come with their own set of challenges, but by understanding and addressing the complexities, businesses can improve their operations, reduce costs, and enhance customer satisfaction. As demand continues to grow, staying ahead of these challenges will be key to maintaining a competitive edge. To implement these steps, you need reliable and modern delivery software like Shipsy that helps you automate and optimise your delivery operations. The features include :
With Shipsy, rental companies can offer customers narrow 90-minute delivery and pickup windows instead of vague 3–4 hour slots. This improves project coordination at job sites and boosts customer satisfaction.
Drivers don’t have to juggle between multiple apps or tools. Shipsy’s single mobile interface allows them to receive jobs, capture delivery data, complete checklists, and operate even in offline mode when required.
Deliveries often take place in remote areas with poor connectivity. Shipsy’s offline mode ensures that drivers can process deliveries and capture essential data without disruption.
Shipsy enables live tracking of vehicles and equipment during transit. Customers and operations teams receive real-time ETAs, reducing the volume of status-check calls and ensuring greater delivery transparency.
The platform uses intelligent algorithms to assign the right vehicle for the right job. It factors in proximity, load size, availability, and job type—ensuring every vehicle trip is optimized to minimize empty kilometers and boost asset utilization.
Shipsy automates the entire booking and dispatch process. Orders flow directly from your ERP into Shipsy’s TMS, removing manual handovers and enabling faster, error-free execution.
The platform integrates seamlessly with existing ERP systems. This ensures that order data, delivery updates, and invoice triggers flow in real time without requiring duplicate data entry.
Shipsy automatically aligns driver assignments with national and regional regulations such as NHVR break rules to ensure compliance while maximizing operational efficiency.
Pre-start and end-of-day safety inspections can be completed digitally by drivers through the Shipsy app. This eliminates paper-based checklists, ensures consistency, and creates a digital audit trail for compliance.
The platform offers rich, customizable dashboards to visualize performance across vehicles, vendors, drivers, and delivery routes. This helps businesses identify bottlenecks and uncover new efficiency opportunities.
Whether a delivery is made by your own fleet or a third-party transporter, Shipsy ensures a consistent, branded customer experience—every time.
Customers can reschedule deliveries, opt to “Leave Unattended,” or even specify exact drop-off locations on a map. This empowers project managers to adapt deliveries to evolving site needs in real time.
Shipsy offers a simple, intuitive portal for your non-tech-savvy third-party transporters. They can view jobs, update statuses, and manage payments digitally—without back-and-forth phone calls or paperwork.
For equipment rental businesses, logistics isn’t just a support function—it’s a direct contributor to revenue, reputation, and customer retention. With expectations shifting toward real-time, on-demand, and error-free experiences, now is the time to adopt technology that meets these needs.
Shipsy is helping leading logistics providers reduce 23% of their delivery costs, decrease market vehicles required by 40%, increase deliveries per driver by 14% and boost vehicle capacity utilization by 32%.
To learn more about how Shipsy can help your businesses address its unique transportation challenges simply click here for a demo.
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