What Is Package Tracking Software and Why Do You Need It 

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What Is Package Tracking Software and Why Do You Need It 

The global CEP market is projected to be USD 672 BN by 2027, and global retail eCommerce sales are expected to be USD 8.1 TN by 2026. This huge increase in global eCommerce activity is expected to drive a global package volume of 262 billion parcels by 2026, which means that the logistics stakeholders are looking at a complex puzzle.

More than 96% of customers track their deliveries online after ordering, with 43% tracking it on a daily basis. So, it is no surprise that businesses are actively investing in cloud-based package tracking software to gain better visibility into order movements. This shows that in eCommerce, real-time status notifications are as important as the shipping and delivery fleet.

In this blog, we will explore package tracking software, its features, and the benefits it offers. 

What Is Package Tracking Software

Package Tracking software offers real-time tracking of shipments and granular shipment status reports regarding key milestone events, such as pickups, transit hubs, and expected ETAs. The solution offers every stakeholder a 360-degree view of the order movements, which not only reduces the customer queries for shipment status but also helps minimize losses incurred due to lack of visibility over shipment movements.

Package tracking software is increasingly gaining importance as businesses are looking for ways to reduce last mile costs and delivery errors, such as – customers not being available, delivery delays, and order cancellations owing to late deliveries. Smart package tracking allows enterprises to increase efficiency, accountability, and profitability. 

How to Choose the Right Package Tracking Software: Key Considerations

Package tracking software provides a digital platform to access an end-to-end view of shipment movements across the entire supply chain. With enhanced transparency and accessibility via package tracking software, enterprises can deliver an optimized experience to customers.

However, not all package tracking software systems work the same. Hence, it is important to know the key considerations before investing in any software. 

Begin with understanding the tracking pain points, the types of consignments or shipments, the scale at which tracking is required, and how granular the tracking should be. Once a neutral assessment of current resources is completed, check for the following features in the software.

Platform Compatibility

Every business has a certain existing setup for servicing its customer requests. An automated package tracking software would be a great add-on for both delivery managers and customers. But it is important to select a suitable software that is compatible with the existing infrastructure, such as ERP, CRM, WMS, OMS, etc.

Further, the software should be able to come with easy integration modules.

Easy of Use

The package tracking software solution must be easy to use and the learning curve should be zero. Tracking shipments is something that a customer, manager, or carrier does multiple times in a day, and the process should be such that it doesn’t consume a long time or require a lot of details just to track the shipment.

Scalability Quotient

Consumers are increasingly adopting online shopping, and it is estimated that around 95% of purchases will be made online very soon. This brings into the picture the importance of logistics, especially the last-mile delivery segment. Hence, the package tracking software needs to be flexible to grow along with the evolving business needs.

A multi-channel app with support for a large user set helps in ensuring comprehensive service. Similarly, the ability to add and alter multiple 3PL providers ensures a smooth and worry-free delivery experience.  

Next, we explore the benefits of using a package tracking software system.

Benefits of Package Tracking Software  

Offers End-to-End Shipment Movement Visibility

Shipment movement visibility helps businesses track each parcel that is being delivered as they get live updates on each milestone from pickup to delivery. It tackles many problems that can cause delays or increase overall delivery costs. 

Improves Delivery Experience

Real-time package tracking functionalities keep the customer connected throughout the order journey and help prevent order cancellations owing to a lack of clarity on delivery ETA or shipment movements. As much as 93% of the customers want to be notified of any issues related to deliveries and order movements. 

Accurate Delivery ETAs

A package tracking software sends automated alerts and notifications to the end customers for delivery initiation. While the customers can check the shipment movements by using the tracking links, they also get automated alerts for the arrival of the delivery agent well ahead of time so as to avoid delivery failures owing to their absence.

Facilitating KPI Benchmarking

Shipment tracking also enables businesses to measure KPIs like route efficiencies, SLA adherence, first-attempt deliveries, failed or missed deliveries, the performance of the driver, and more. These insights empower businesses to create better and more profitable delivery strategies to improve business profitability and enhance customer experience. 

Efficient Operation Management

In a manual setup, one has to look through handwritten logs to trace out problems painstakingly. The manual tracking system is labor intensive and prone to human errors, especially when a large number of deliveries are to be completed in a short time window. In contrast, automated package software helps optimized package delivery with efficient routing and delivery alerts. It helps maintain team accountability and customer satisfaction.

Secure Delivery Assurance

In the absence of real-time tracking, businesses are forever dreading a “Where is my package?” call from customers. There is no real-time update on the time of delivery and condition of the package when received. Also, at times the package might be marked erroneously ‘received,’ but the intended recipient might not have it in their hands.

An automated package tracking software allows customers to track the live transportation status of their products. This creates a sense of security and eliminates the need to call customer service for delivery status inquiries. Similarly, as a delivery service provider, the tracking software provides you with information regarding the movement of every package into the warehouse as well as out for delivery. This also helps record the time and condition of the delivered product.

Potential for Scaling

With a continuous increase in people preferring to buy digitally, eCommerce would grow rapidly to cater to the massive demand. No doubt, a robust and intuitive logistics system is required to cope with the growing need. But, it becomes vital to ensure the presence of an accurate tracking mechanism. This helps both in optimizing delivery operations and satisfying customers’ need to check the status of their orders.

A cloud-based package tracking software is your best bet to offer a future-proof and comprehensive system. This provides the inbuilt capability to easily upgrade the number of customers and logistics providers to be serviced. This ensures flexibility to scale up the existing setup as per changing demands rapidly.

Reduction in Human Error

The biggest drawback of a manual package tracking system is the over-reliance on human effort to execute every task. Alongside high labor costs, human-induced errors, either due to inexperience or overworking, can create scope for grave mistakes.

An automated package tracking software helps eliminate multiple steps involved with manual data entry. By enabling the scanning of package labels, it can directly update the package information in the database. This creates an accurate record, facilitating speedy delivery. 

And just in case there are any missteps, accurate storage of package and shipment tracking data by automated tracking software helps quick redressal of complaints.

Seamless Communication

Transparent and clear communication with your customers allows them to access accurate and in-time information. Even in case of missteps, the customers can easily check the efforts being taken by your team to resolve the issue. This helps form deeper trust between the customer and the brand. And this creates perfect conditions for brand recall and customer retention.

Moreover, easier access to tracking info allows shoppers to understand their product’s delivery status clearly. This creates better chances of delivery on the first attempt as the customers are ready to receive at the given address and time window.

Experience End-to-End Visibility and Live Tracking with Shipsy 

Shipsy offers a highly advanced package tracking software system that offers 360-degree visibility over all shipment movements and tracks them in real-time. Businesses can share live tracking links easily with their consumers and also get proactive automated alerts and notifications via the innovative live tracking platform.

With Shipsy by your side, businesses can share incredibly accurate dynamic ETA’s with their customers, thereby increasing delivery transparency. They can get access to real-time information about delivery status to effectively manage the SLAs and KPIs, and more. 

Shipsy’s smart end-to-end logistics management platform helps businesses to unlock: 

  • 37% decrease in ETA SLA breaches
  • 64% increase in Customer Satisfaction
  • 26% increase in delivery NPS

Connect with our experts or request a customized demo to get started with smart package tracking solution.

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