Building a Sustainable Supply Chain with Right Automation

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Building a Sustainable Supply Chain with Right Automation

Freight activity is growing multifold with each passing day. Mobile adaptivity, convenience, and omnichannel retailing are critical factors that have accelerated the growth of e-commerce. This has spurred a surge in online orders, resulting in increased deliveries and miles traveled globally. 

The global freight forwarding market is expected to be more than USD 206 BN by 2025. However, the face of global consumerism is changing in light of environmental challenges as consumers, investors, and supply chain professionals are all focusing on sustainable supply chains. 

CDP’s Global Supply Chain Report 2020 estimated that within the next five years, companies would face up to US$120 billion in costs from environmental risks in their supply chain. In a rapidly changing market, this has become all the more necessary to remain resilient and competitive. 

In this blog, we will discuss how sustainable supply chain approaches enable enterprises to meet rising customer expectations in an economical and environmentally-conscious manner. 

Sustainable Supply Chain: An Overview

Sustainability in the supply chain includes incorporating ethical and environmentally conscious practices and processes in the business operations to reduce carbon footprint. The goal is to increase business efficiency for greater ROI without negatively affecting the environment. 

A sustainable supply chain is about gaining a holistic view of the entire supply chain operations, from product storage, resource optimization, and responsible outsourcing of the produced items.

It begins with the mapping of the entire supply chain ecosystem, and the supply chain managers must identify both the risks and opportunities that come with it. 

Even though consumer demands keep increasing, buyers are becoming conscious of their shopping habits and environmental repercussions. 

The Global Sustainability Study revealed that 85% of people feel that their purchase behavior has shifted towards being more sustainable in the last five years. And more than one-third of customers are willing to pay more for sustainable products or services.

In recent times, there has also been a significant shift in the sustainability mindset from ‘good to have’ to ‘must have’ for all enterprises. A major contributor to the economy, logistics transportation is responsible for 37% of CO2 emissions from end-user sectors. So, it is imperative to adopt operational and technical energy efficiency measures to drive sustainability in supply chains.

In the next section, we will now explore the three major components of a sustainable supply chain.

Three Pillars of Supply Chain Sustainability

People, processes, and business – these are the three pillars of sustainable supply chains. So, ideally, businesses should be able to deliver delightful customer experiences via highly optimized and sustainable processes (operations) without harming the business deliverables or revenue.

However, due to the massively disparate nature of supply chains, highly volatile logistical movements, and rapid disruptions, they often grapple with realizing their sustainability goals. 

Now, technology and automation might emerge as general answers to overcome this challenge, but it is the right implementation, quality, and extent of integration and data-driven learning from previous experiences that play the major role. 

Some of the ways supply chain professionals and leaders are implementing the above-mentioned practices to build sustainable supply chains are as follows:

  • Smart automation for real-time route planning & optimization, vehicle capacity utilization, and maximizing deliveries per vehicle to reduce carbon emissions during transportation.
  • Reverse logistics optimization by reducing the distance traveled for the RTOs. This can be made possible by making the goods available ‘for sale’ and storing them at the destination warehouse for the next order.
  • Intelligent order allocation for order clubbing and multi-drop pickup based on route and location. This allows a single rider to accomplish multiple tasks in real time without affecting the SLAs. The consequent reduction in transportation and resulting carbon emission is of great economic and environmental value.
  • Predictive analysis to understand the pattern of empty miles after delivery fulfillment. This is then resolved by intelligent order allocation and capacity utilization of vehicles.
  • Efficient fleet management by automating the order and driver allocation process. Enterprises can select the best possible option by considering multiple factors like current workload, delivery location, vehicle type, order volume, etc.

Next, we discuss how the right automation and right implementation that gets improved over time can help build a sustainable supply chain.

Building a Sustainable Supply Chain: How to Make the Most of Automation

Stats suggest that 62% of the organizations have modeled as much as 25% of their businesses, still, only a meager 2% have modeled all their processes. Further, 94% of organizations prefer working with a unified automation platform instead of multiple disparate tools, and yet, only 38% of them have taken the first step towards automation. 

Hence, it is not surprising that when the supply chain management market is growing at a CAGR of 10.7% and is expected to be USD 52,632.37 MN by 2030, only 6% of companies have full visibility over their supply chains. 

Implementing automation such that it offers a unified view of the entire supply chain and logistics ecosystem and helps businesses manage, track, control, and monitor all the processes and operations from a single dashboard is crucial for introducing sustainability in supply chains.

Such unified platforms also enable the supply chain managers to communicate and collaborate with all the stakeholders in real time and track individual performance via smart KPI management. They can check the real-time status of every shipment, every on-the-move order, vehicle, and even the reasons for returns or delivery failures.

We discuss more of these capabilities in detail in the next section.

Key Automation Elements That Drive Supply Chain Sustainability

Intelligent Functionalities

As companies move away from traditional logistics management practices and adopt newer alternatives, the productivity of delivery operations also increases. With intelligent functionalities, such as shipment/order tracking, real-time status tracking, automated alerts and notifications, and information standardization, companies gain end-to-end visibility of each product within the supply chain. 

The smart AI/ML routines help them access highly advanced functionalities, such as Geocoding feature for easier location identification, smart order clubbing, a multi-drop pickup feature, etc. 

These features help optimize delivery trip KPIs, such as distance traveled, route length, load carried, etc. In this way, brands can make their supply chains sustainable in both an economic and environmental sense. 

Automated Route Planning & Optimization

Supply chain management automation platforms that come with smart routing and route optimization features help businesses reduce their empty miles and miles traveled for a fixed amount of deliveries. They can also reduce the number of trips to deliver a set order volume by optimizing the vehicle capacity, automated order allocation, and en route order clubbing with multiple stops. 

This reduction in fuel consumption results in a considerable reduction in carbon emissions, thereby reducing operational costs as well.

Increased Compliance with Regulatory Demands

Automated transportation logistics management platforms can be configured to exercise compliance controls and regulatory demands in an automated manner. The businesses can opt for vehicles running on alternative fuels, such as EVs, or orchestrate on-foot or bicycle-based deliveries for nearby delivery locations. 

They can place checks on various vehicle makes to ensure that the deliveries are being made in an environment-friendly manner.

Reducing the Delivery Re-Attempts or Cancellations

With the introduction of free shipping and returns by brands, consumers are increasingly using the return option. In the US alone, returning goods causes 5 billion pounds of landfill waste and 15 million tonnes of annual carbon emissions. The reason for returns can vary- from receiving damaged products to customer dissatisfaction. 

And when a shopper initiates a return, it means that the product will travel in an opposite direction within the supply chain. As a result, there is an increase in cost and energy waste throughout the various stages of product pickup, reverse logistics transport, storage in a warehouse, return to the factory, etc.

An automated reverse logistics system allows for easy and efficient reverse logistics operation. This helps facilitate easy return pickup and replacement delivery. In fact, companies are increasingly adopting the 5 R’s for greater sustainability in the supply chain, i.e., Returns, Reselling, Repairs, Recycling, and Replacements.

Advantages of Sustainability in Supply Chain

Improved Compliance and Regulatory Adherence

Climate change is a reality, and governments all over the globe are looking to introduce robust measures to reduce carbon emissions. A supply chain with a sustainable orientation can help reduce the carbon footprint by optimizing delivery operations, introducing fuel-efficient vehicles and EVs, improving worker benefits, etc. 

Companies can initiate ESG accounting to further streamline their supply chain operation to enhance compliance and inspire confidence among all stakeholders.

Diversification To Ensure Supply Continuity

Covid-19 significantly highlighted the need for connection with varied and high-quality suppliers to ensure the continuity of supply services. When selecting suppliers, due diligence is exercised to gauge business continuity strategies and environmental and social adherence. 

Sustainability in the supply chain ensures businesses do not over-rely on a few supply sources, which can be potentially troublesome in case of unseen exigencies. After all, sustainability and reliability are closely linked in the supply chain.

Improve Organizational Reputation

Maintaining sustainable and ethical practices in all operational stages enables businesses to always ensure a positive brand value. A holistic approach to managing the supply chain is not only about environmental concerns but also about adopting enterprise frameworks that accelerate employee growth. 

Sustainable supply chain approaches pay attention to ensuring quality-working conditions along with the workers’ health and safety. An organization that cares about its employees and promotes environmental safeguarding is one that consumers can easily get behind. 

Increased Brand Value

A recent survey reported that 64% of customers feel that they can make a difference with their purchases. With the increase in conscious consumerism, brands need to be extra cautious of their business decisions and their environmental impact. 

Ethical sourcing, circular economy, and sustainable packaging are no longer isolated events. Brands with higher transparency of the entire supply chain and a positive attitude towards the environment are increasingly preferred by consumers.

Ensures Higher Profit Margins

A sustainable supply chain is built on intelligent features like environmentally friendly procurement, sustainable manufacturing, optimized routing, intelligent load allocation, etc. 

Therefore, businesses are able to quickly identify any service disruptions and provide prompt redressal of such issues. This positively impacts supply chain operations, reduces business costs, and increases profit margins. 

Improved Talent Attraction and Retention

Job seekers, especially younger generations, are looking for impact-oriented job profiles. The company’s ESG records, public commitments to environmental impact, and similar factors influence the decision-making of prospective talents. 

Stats reveal that a company’s stand on sustainability is crucial for 56% of employees to remain committed to the brand. 

Sustainable Supply Chain: The Smart Choice for Cleaner Environment and Efficient Operations

Though price and quality continue to dominate, sustainability is increasingly becoming a significant purchase criterion across industries and countries. Companies are increasingly expected to deliver on both speed and sustainability.

Moreover, with rising governmental intervention and public awareness, companies are increasingly investing in practices to leverage sustainable approaches in their production and manufacturing. To attract and maintain customer loyalty, companies need to adopt sustainability as part of their core value proposition.

In the long run, sustainability efforts become a potential source of business cost optimization and branding. Also, the increased industry acceptance of electric vehicles, autonomous vehicles, and drones as delivery channels has established them as potential alternatives to conventional resources.

Growing carbon emissions is both an environmental and business roadblock, and enterprises need to pursue avenues that make financial sense and positively impact our surroundings at the same time. 

Shipsy: AI-Powered Integrated Automation Platform for Sustainable Supply Chains

Shipsy’s smart automation-powered supply chain management capabilities can empower businesses to ensure cost-efficiency and carbon efficiency while keeping the customer experience intact. Its multiple in-built functionalities based on AI, ML, and Big Data Analytics can help businesses build sustainable supply chains.

Shipsy’s smart supply chain management platform equips businesses with the right automation and empowers them with hundreds of custom optimization and planning criteria for routing, delivery orchestration, hub management, distribution, international logistics, Last Mile, and more.

Our latest offering – Indicator of Carbon Emissions (ICE), is one such novel initiative. With the help of this framework, businesses can easily track the TTW carbon emissions for each shipment across air cargo and marine shipments. 

Shipsy helps businesses build sustainable supply chains and unlock the following at the same time:

  • 77% reduction in steps for the delivery process
  • 75% Man Hours Savings
  • 23% Reduction in Last-Mile Delivery Cost
  • 12% Reduction in Mid-Mile Costs
  • 14% Increase In Deliveries Per Driver
  • 12% Reduction in order to ship time
  • 12% Reduction in Last Mile delivery cost
  • 14% increase in deliveries per driver & more

Connect today to schedule a call with our in-house experts for a customized demo to get started with superior and sustainable supply chain operations.

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