Updated on September 13th, 2021
Around two decades ago, visiting a restaurant was the only option to get your favorite food. But the ongoing technological innovations and the growing use of smartphones and other electronic devices has made it possible to order food within seconds and get it delivered right to your doorsteps. However, the whole process doesn’t seem to be as simple as it looks. It requires the restaurants, including QSR (quick service restaurant), to pay a great deal of attention to their logistics operations to ensure smooth and timely deliveries.
Hiring a dedicated team to look after the food delivery segment and processes associated with it is one solution to manage deliveries. However, not every restaurant has the budget for this; therefore, such restaurants choose the third-party food delivery logistics services providers. Still, they need to track the performance of their 3PL providers to ensure complete customer satisfaction. Besides, there are many other food delivery logistics challenges quick service restaurants and others in the industry are facing. Here, we have listed all those challenges along with the ways to overcome them-
Every customer wants their food to be delivered as soon as possible. In fact, timely delivery is one of the biggest factors that help in achieving customer satisfaction. For restaurants, delivering the order on time is not the only concern; they have to ensure that it gets delivered at the minimum logistics cost.
Food items, such as ice creams, hot soups, pizzas, etc., needed to be kept in special delivery bags or containers to maintain their quality. Even after doing that, perfect time and order management is also required to ensure that the customer receives them in pristine condition.
Efficient order management is one of the keys to serve a huge customer base effortlessly. For this, restaurants need to pay a great deal of attention to their logistics processes. Small restaurants can manage it manually; however, for restaurants like Dominos, McDonalds (that receive hundreds of orders in an hour), and more, it is not possible to do it without leveraging technological platforms.
Planning and optimizing routes to ensure delivering multiple orders timely is one of the roadblocks ahead restaurant and food delivery logistics. Inefficient planning can not only increase the cost of delivery, but also lead to dissatisfaction of the customers.
Since restaurants have to deal and process multiple orders at one time, problems like missed or delayed deliveries can occur. This issue directly impacts the trust of the customer.
Communicating with riders to get the status of the order is one of the prime challenges. Restaurants have to hire specialized teams to look after this and also update the customer about the delivery ETA or the problem the driver is facing in locating the address, and more. This results in never-ending customer calls to the restaurants, and ultimately, dissatisfaction of the customer.
To get rid of these logistics challenges, food delivery restaurants can opt for advanced logistics platforms or food delivery logistics software that automate most of the delivery operations while providing complete order visibility to the restaurants as well the customers. Such platforms or software rely on top-notch technologies like artificial intelligence, machine learning, data analytics, and more to ensure timely deliveries using fewer resources and at minimum cost. Moreover, the software can also reduce human dependency as well as errors in the logistics processes.
Logistics management software or restaurant management software, designed dedicatedly for the food delivery, comes up with world-class features for the end-to-end delivery management. Let’s have a quick look over some of those features-
To look into new orders and segregate and allocate them based on different parameters.
To allow restaurants as well as customers know about the estimated time of delivery.
To facilitate smooth and clear communication with the riders and customers.
To show the most efficient routes for the deliveries.
To facilitate contactless delivery of the order and collect and upload the proof of delivery electronically.
To track the drivers in real-time.
Shipsy, indeed, is one of the top-notch SaaS-based food delivery LMS providers. The company allows QSRs and other types of restaurants to customize the software as per their specific logistics requirements. The logistics management software by Shipsy can be deployed over the cloud. So, what are you waiting for? Upgrade your logistics operations today!