Very often in supply chain management, senior management is involved in day to day troubleshooting. Shipsy’s alerts escalation and issue management control tower are customized to save precious time of senior executives. Personalized views for each employee role display only what is relevant to them. It is only in case SLAs are breached or escalations happen that it would flash on a seniors screen. Hence, only the most pressing matters would be displayed to the senior levels of management.